THIS
and even SMM, although this is not our core business
Getting Started
At the time of the start of work, the site had only one landing page (Main), and accordingly, without additional landing pages, the service for purchasing air tickets only by general keys to promote a one-pager is simply unrealistic. The reason for this is simply the horse competition, in which global players like Aviasales or Tickets, and others participate.
The second point is that the site front (SPA - costa rica whatsapp number list read more about this topic here ) was already made at that time on an outdated version of AngularJS. That is, the customer on his side needed to update AngularJS + configure SSR for pages.
We, in turn, focused on collecting semantics, writing technical specifications for flight pages and super-careful preparation of metadata and short SEO texts for the site in the future. But the IT department faced difficult tasks and they required a lot of time, so we decided to direct our efforts to creating and maintaining a travel blog . By the way, there is a separate post about this .
Despite excellent behavioral factors (the site worked and works very quickly and clearly) and the constantly developing Bookit brand, the growth of the site was very much blocked by SSR (its absence prevented correct indexing of pages), as well as the absence of additional landing pages by direction. Therefore, when we finally rolled out these updates, the site took off!
The success of search campaigns in Google Ads also deserves special attention, as we achieved a high CTR and very low CPC for the competitive niche of air travel.
As a result, right up until the onset of the pandemic and lockdown, the bookit.kg website occupied leading positions in both advertising and organic search results.
Here are the results and screenshots from the search results (GEO: Kyrgyzstan, incognito mode) + a slightly blurred screenshot (for privacy purposes) of organic traffic from Google Analytics:
A screenshot of statistics from the beginning of 2018. See the dot at the end? This is the beginning of the end, called "pandemic"
Were in the TOP between tickets & aviasales: