Coca-Cola, Magnum & Tele2: the best summer campaigns of 2016

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While the highways to the south are filling up with excited holidaymakers, things seem to be getting a bit quieter in the campaign world. Which is logical, because not every brand really has something to say in the summer. In addition, the European Championship for the Netherlands was also cancelled, which must have thrown a spanner in the works for a number of campaigns. But fortunately, there is also some good news under the sun: not all marketers and brands are lying with their legs stretched out in the sand! For some, the summer months are actually a good time to start or continue a campaign.


In this article you will find a number of digital campaigns that caught my eye during the summer months. I will discuss why they are cool, what is smart in the digital field and show some algeria telegram number list examples. Did you notice things online? Let me know in a comment.

Tele2 – Because it can
When Tele2 introduced their renewed proposition 'not because it has to be done but #becauseitcan' at the end of last year, you immediately heard positive sounds. After the end of Hi as a telecom brand, it was to be expected that a player in the telecom world would take over this position and Tele2 is doing well!


In April, a further strengthening of the proposition was started, with the guests of De Jeugd Van Tegenwoordig in the lead role. Not as themselves but as 'De Ouderen Van Tegenwoordig', ten points for that genius brain. The commercial is in any case a lot more genius, check it out below:



In addition to the TV/YouTube commercial, a lot is happening on social media! #omdathetkan is being extended to various expressions on Facebook and YouTube. The common thread in the videos is hard to find, but nevertheless it is fun to watch.



But we'll save the coolest part of the campaign for last, namely the multi mobile adventure of 'De Ouderen Van Tegenwoordig'. You travel with the elderly through crazy locations, from outer space with pizza planets to a Nintendo with the ducks from Duckhunt. You play the game by surfing to , put mobile phones together and press the pieces where they touch each other.