What is Content Marketing? An easy way to explain it

[shammis606]

For the general public and for beginners in this technique
Content Marketing: a technique with multiple possibilities
How to explain this to marketing managers and other professionals?
How does Content Marketing influence the company's overall reputation?
Will this concept continue to evolve?
In summary
Share :
Defining the term “Content Marketing” can be malaysia b2b leads quite simple or very complex, depending on the experience of the person speaking to you. How can you explain this concept so that everyone understands it without difficulty?

A simple way to explain what content marketing is is this: basically, it is the creation and promotion of content in an attractive and compelling way so that the public becomes aware of a particular brand.

For the general public and for beginners in this technique
This paragraph, of course, is the summary of a much more complex process. Hence the importance of providing adequate examples for better understanding. Therefore, Content Marketing is, among other things:

-The short but visually powerful videos with which Netflix offers previews of the new seasons of its series, as well as the promos for the content added each month.

-Colgate’s Oral Care Center, a platform that offers dental care tips through professional-quality articles and texts.

-Pop singer Lana Del Rey's Tumblr page, which attracts thousands of fans using just GIFs of her music videos.

-IBM's Think Marketing project, basically a learning center for those interested in learning new marketing techniques and how technology can improve the user experience.

Content Marketing: a technique with multiple possibilities
Most likely, the user to whom this meaning is explained has had digital contact with some of these content marketing examples and many others. Therefore, it is possible to expand the concept by noting the following:

-This type of marketing uses a wide variety of formats and takes advantage of the characteristics of each of them to generate interest.

-Seek to adequately inform readers or potential customers before they make a purchasing decision.

-The goal is not only to sell, but to gain the user's trust and make them become loyal customers of the brand for a long time.

How to explain this to marketing managers and other professionals?
Before implementing a promotion strategy, it will be necessary to analyze in detail what Content Marketing means, so that CEOs and other professionals understand it before implementing it.

Based on the concepts explained above, other concepts related to the technical nature of Content Marketing must be added:

-This set of marketing procedures has, among other objectives, to position the brand in search engines so that the public knows it better and becomes interested in its offer.

-To achieve the above, the necessary SEO techniques will be applied .

-The current importance of social media in this process is notorious. These platforms play a crucial role in promoting content, so each of them must be used to benefit the strategy. The creation of information aimed at different audience segments (Facebook, Instagram, Google Plus, Twitter) will be important for the promotion and exposure of the brand.

-Building good relationships with customers is part of the objectives of Content Marketing. Building customer loyalty and getting them to trust the company is a natural result of an excellent content promotion strategy.

-Likewise, Content Marketing is an appropriate technique for a company to reconnect with its essence. This rebranding task can be carried out more precisely by undertaking a campaign that includes all of the above.

How does Content Marketing influence the company's overall reputation?
The trust that customers give to a certain company thanks to this technique has already been discussed above. This is one of the most important aspects of content marketing, as it will help the audience perceive the brand as an authority in its respective field. To achieve this, we must observe the example of experts:

-Amazon has made it a point to allow its customers to express their feelings by creating reviews for a given product. This user-generated content is quite useful in improving the experience of all of them and serves as valuable feedback to the company.

-Apple invests so much time and research into the creation and digital promotion of a new product that users even wait for days outside stores every time one of these is launched. Perhaps for many this is a subject of criticism, but the truth is that it does not happen by chance. On the contrary, it is a sign of the trust that the brand generates at all times.

-Ford has an impeccable legacy as a leader in vehicle marketing. However, far from relying solely on the power and tradition of its name, it takes advantage of the digital platforms available to attract new customers looking for the best driving experience.

Definitely, getting a customer to trust a company to such an extent is another of the great benefits of Content Marketing.

Will this concept continue to evolve?
The meaning of Content Marketing will undoubtedly adapt to new trends and to everything related to offering customers the best options to satisfy their needs, as has happened until today.

In summary
It is not always easy to explain what Content Marketing means. However, its objective will always be essentially the same: the promotion of a product or service in different media, through carefully crafted information to generate sufficient exposure and profitable sales.