We are not going to recall the large number of in-person events that had to be cancelled last year. Many were lucky enough to be able to take place virtually with great success, others not so much due to the infrastructure required, but what is clear is that virtual events are also here to stay because being able to attend a large event from the comfort of your own home is an idea that many people like.
Therefore, we can predict that there will be events that return to in-person events, events that are 100% virtual, and events that will be a mix of both . Get ahead of the competition and start planning hybrid events that will open many more doors for you simply because you don't force attendees to go to a closed space, but they can join in wherever they are. This way, you can keep those who want to go to an in-person event happy, and those who don't.
Gerard Salvia (Meetmaps): «The audience will always demand a virtual part in business events»
Artificial intelligence on the rise
If you don't have AI in your business yet, don't be left behind afghanistan business email database because it's growing like crazy. Industries like pharmaceuticals, banking, and education are using AI for marketing purposes. They use it to automate functions like keyword recommendations, view and analyze the traffic on the business's website, and for many other things.
The important thing about all this is that thanks to this artificial intelligence, marketing teams from all kinds of industries are finding the formula to use it to their advantage to predict what consumers might buy by studying their previous purchases and history. All of these advances will become much more important in 2022 and will be used much more.
It can also be used for campaigns with influencers, not only because it will be easier to contact whom depending on what you want to advertise, but this artificial intelligence will do the previous work to see how previous campaigns with related products worked and make sure you carry out the action with the right influencer. This will not only help make the campaign better, but also increase the ROI.