Motivation of the Head of Sales Department It is not as easy to determine the motivation of the head of the marketing department as it is to calculate the motivation of ordinary managers. After all, the work of managers cannot be assessed only by sales results; many other factors must be taken into account, for example, the ability to retain a client, strengthening external relations with other sectors of the enterprise, etc. It is important to understand that the sales department is part of the company, so here we should talk about the financial results of the enterprise, and not one department.
That is why the motivation system and salary of the head of the sales department should be calculated depending on the results of the work of the entire company. Many a lance has been broken when forming an effective singapore telegram data motivation for the head of the sales department, because it is necessary to keep both the sheep safe (HR specialists) and the wolves fed (the company director). If you pay too little, the sales manager will run away, if you pay too much, a big hole may form in the budget. What to do? Calculate all the pros and cons in the boss's work, with one hand give a bonus for good results, and with the other - deduct for mistakes.
An effective and satisfying motivation system should be developed by a working group, which should include not only HR specialists, but also the head of the sales department and the commercial director. Motivation of the Head of Sales Department As a rule, the motivation system for the head of the marketing department is divided into two parts: monetary and related. The monetary part of motivation is obtained by adding a fixed salary and bonuses. Bonus payments are calculated depending on the percentage of personal sales of subordinates or reflect the net financial result for a certain period (usually a month).