Banner design makes all the difference to the outcome of a campaign: find out how to create an effective one following Google's guidelines.
On a mauve background appears a 3D drawing of a violet and lilac mobile phone from which banners and notifications emerge in pink, purple and lilac tones.
August 31, 2023
By Maria Bastero
Content Manager at Marketing4eCommerce
ORA banner is an online format within display advertising whose objective is to generate clicks , attract the user's attention and capture traffic, or at least, create brand recall. According to the Digital 2023 iceland number data report prepared by We Are Social and Meltwater, currently in Spain the annual advertising expenditure on banners is 1,080 million euros (5.2% more than in 2022).
But, although it is a widely used format, it is not always done correctly. Every day we come across hundreds of banners when browsing the Internet, many go unnoticed, others are annoying, but there are also those that manage to be very effective. And it is in the design where we find the key that can make the difference and catapult our banners to success or sink them into the misery of the network.
Luckily, there are a number of good practices that you can apply when designing your banners that will help them meet their objectives.
Good practices in banner design
To create the following decalogue we have taken into account the advice provided by Google in its help center and the guidelines given by other global marketing references, such as Hubspot or Semrush.