What is engagement: keys to reaching the hearts of your customers

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Abdur14
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Joined: Thu Jan 02, 2025 6:49 am

What is engagement: keys to reaching the hearts of your customers

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By Rocio A. Gomez Sustacha
ANDEngagement in marketing refers to the ability of a brand or company to create an emotional and meaningful connection with its audience , making people interested, involved and feeling connected to what the brand offers. In this way, customers are not only able to buy a product or service, but also feel committed, participate in the company's different actions and have a long-term relationship with the brand. Engagement seeks to create loyalty and fidelity among consumers by generating interactions and experiences that make them feel valued and part of the brand's community.


Commitment, the key to engagement
How to measure engagement
Trends in engagement
Commitment, the key to engagement
Commitment is the first word that is associated with it, specifically with the commitment that a customer acquires with a brand through online channels; with special relevance for social networks.

It was precisely when companies became aware of the el salvador number data importance of social media that the word engagement became part of the sector's jargon. Connecting with the customer, creating a relationship of trust and interest with them during their acquisition and loyalty, is the fundamental axis of engagement, but it goes further. Detecting the customer's emotions, their thoughts regarding the company's content, or their reaction to new developments become essential elements to generate this commitment.

How to measure engagement
When integrating this concept, it is logically essential to measure it and sometimes the option is to monitor the number of likes, reactions, comments or shares , which are data that can be easily measured. In any case, it is important to bear in mind that these parameters do not completely clarify the mystery of what the relationship with the customer is like. A global vision of engagement seeks to further deepen this knowledge of the feelings and ideas that the brand generates in its consumers.
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