For example, if most conversations

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Set up your monitoring Once you’ve chosen a social media monitoring tool that meets all of your needs, it’s time to set it up to achieve your social listening goals. We can help. In this section, we’ll take a look at the platforms you’ll be monitoring and the metrics you might want to track. Identify major social media platforms This may sound obvious, but you want to make sure your social monitoring tool is crawling the correct sites.



For example, if most conversations about your brand happen on belarus whatsapp resource Instagram, it’s no use putting all your social monitoring efforts into Facebook and X (formerly Twitter). While you might choose to track as many major social media platforms as possible, if new or emerging platforms are particularly relevant to your target audience, it might also be a good idea to do some social listening across those platforms.



Establish key indicators and relevant keywords Social surveillance has two main goals. The first is to track social media conversations related to your brand. The second is to collect data that reveals how your social media is performing. To achieve both of these goals, you’ll need to track some key metrics and keywords as part of your social monitoring.