What is the most effective channel for eCommerce campaigns according to Paycomet users?
Posted: Tue Jan 07, 2025 7:05 am
By Carolina Muñiz
Content Creator at Marketing4eCommerce
ORA survey conducted by Paycomet, the advanced payment platform for eCommerce, reveals that 72.73% of its users consider email marketing to be the most effective channel for their campaigns. Social networks, although important, are a little further behind with a preference of 40.91% .
The online sales channel stands out as the leader, with 59.09% approval. However, the 36.36% obtained by the hybrid on/offline approach shows that omnichannel becomes a powerful sales driver. Consumers are looking for a flexible model that allows them to start their purchases in physical stores and finish online, or vice versa.
How have the results of Black Friday been?
Anticipation plays a key role in Black Friday, with 42.31% of cambodia number data e-commerce stores starting to promote their deals two weeks in advance , and 53.85% doing so a week before. But did they manage to meet their expectations?
For 62.50% of businesses , the main objective was to increase their sales , and 86.95% have achieved this, with 21.74% experiencing an increase of more than 20% in their income. Likewise, 34.78% have seen the average value of their purchases grow by up to 15%. This data is encouraging, considering the changes in the nature of Black Friday over time.
The Black Friday campaign has diversified, with approaches ranging from “Black Weeks” to “Black Months” . This has led to consumers no longer perceiving offers in the same way as in the past.
Content Creator at Marketing4eCommerce
ORA survey conducted by Paycomet, the advanced payment platform for eCommerce, reveals that 72.73% of its users consider email marketing to be the most effective channel for their campaigns. Social networks, although important, are a little further behind with a preference of 40.91% .
The online sales channel stands out as the leader, with 59.09% approval. However, the 36.36% obtained by the hybrid on/offline approach shows that omnichannel becomes a powerful sales driver. Consumers are looking for a flexible model that allows them to start their purchases in physical stores and finish online, or vice versa.
How have the results of Black Friday been?
Anticipation plays a key role in Black Friday, with 42.31% of cambodia number data e-commerce stores starting to promote their deals two weeks in advance , and 53.85% doing so a week before. But did they manage to meet their expectations?
For 62.50% of businesses , the main objective was to increase their sales , and 86.95% have achieved this, with 21.74% experiencing an increase of more than 20% in their income. Likewise, 34.78% have seen the average value of their purchases grow by up to 15%. This data is encouraging, considering the changes in the nature of Black Friday over time.
The Black Friday campaign has diversified, with approaches ranging from “Black Weeks” to “Black Months” . This has led to consumers no longer perceiving offers in the same way as in the past.