By Carolina Muñiz
Content Creator at Marketing4eCommerce
ORA survey conducted by Paycomet, the advanced payment platform for eCommerce, reveals that 72.73% of its users consider email marketing to be the most effective channel for their campaigns. Social networks, although important, are a little further behind with a preference of 40.91% .
The online sales channel stands out as the leader, with 59.09% approval. However, the 36.36% obtained by the hybrid on/offline approach shows that omnichannel becomes a powerful sales driver. Consumers are looking for a flexible model that allows them to start their purchases in physical stores and finish online, or vice versa.
How have the results of Black Friday been?
Anticipation plays a key role in Black Friday, with 42.31% of cambodia number data e-commerce stores starting to promote their deals two weeks in advance , and 53.85% doing so a week before. But did they manage to meet their expectations?
For 62.50% of businesses , the main objective was to increase their sales , and 86.95% have achieved this, with 21.74% experiencing an increase of more than 20% in their income. Likewise, 34.78% have seen the average value of their purchases grow by up to 15%. This data is encouraging, considering the changes in the nature of Black Friday over time.
The Black Friday campaign has diversified, with approaches ranging from “Black Weeks” to “Black Months” . This has led to consumers no longer perceiving offers in the same way as in the past.