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What data is most important With the development of digital marketing we also observe a growing trend towards personalization, especially in communication. This is not always possible and it applies mainly to the offline sphere. However, in the world of the Internet it is much simpler and almost possible to collect and use information about users and it is common to create specialized advertising messages. Customized content has dominated the market of Internet services and ecommerce for many years. Reading time minutes From the article you will learn what declarative data is How personalization influences purchase decisions How automation helps.

With personalization Personalization based on declarative data What is declarative data These are the data that the recipient fills in on his own in the registration form. This is his email address and also netherlands whatsapp resource his name, occupation and age. It is worthwhile to find a golden section between the shortest possible form that does not prevent you from completing it and collecting some useful information that we will successfully use in further campaigns. Lets start with the name. Using it to address the recipient is one of the oldest and simplest types of personalization. It is also very effective. Marketing.

Automation systems can easily place the users name in the appropriate form in the email header, content, SMS or web push notification. The possibility of accidentally changing the name makes it look very natural and can bring you closer to the recipient. Internet users do not hesitate to provide their name in the registration form. Can we ask more from them? It depends on the needs of our offer and the diversity of the target group. By knowing the name of the user we can determine his or her gender and further personalize the communication on this basis. We will.