Wherever content is produced, content marketing needs to be considered. For example, the aforementioned social copywriting, audio and video content, blog articles, e-newsletter content, etc., brands need to re-examine whether they are rich in value, so that the brand itself can become a powerful advertisement and enhance customer loyalty and trust.
inbound marketing
Inbound marketing is similar to content marketing. It is different from the blanket advertising of outbound marketing. It focuses on "resonating" to attract the target audience while conveying brand value, such as white papers and tribes. grid articles, educational topic posts, etc.
Recommended reading: Inbound marketing vs. push marketing: analysis, strategies, examples
Conversational marketing focuses on one-to-one interaction with customers, solving consumption problems immediately, maintaining customer trust, and focusing on quickly cultivating customers to indonesia whatsapp phone number close transactions. This marketing method focuses on the service of customer service specialists, using conversation tools such as chatbots or live chats to create self-service areas, and can also integrate data with the CRM system to tailor personalized marketing for customers. content.
Take LINE as an example. You can use LINE's automatic response message function to create a FAQ area to improve customer service efficiency. You can also connect to the API and use the marketing platform MAAC developed by Crescendo Labs to set up automatic replies , automatic labeling , automatic Journey , establish a complete CRM system, and combine it with the conversational platform CAAC to automatically assign customer service specialists to further realize automated marketing .
Recommended reading: What are conversational marketing and conversational commerce? Use chat to build long-term relationships with customers