Sources
Depending on the information space, which is determined in each specific case, we select sources. We are guided by the following criteria:
source level (global, federal, local);
specialization (industry, general);
distribution (original source, reprints, rewrites, discussion and comments on the original source);
presence outside the Internet (offline, online or both);
message form (text, video, audio, images).
A few examples. If the object is a domestic consumer product, then foreign sources are unlikely to be of interest. When analyzing reports about a political figure, biased and opposition media will have different value. Mentions should be filtered by basic quantitative indicators (coverage, reader engagement). Thus, a positive publication with many negative comments is worse than an obviously commissioned and completely negative material, but unnoticed by the target audience.
Time frame
The choice between retrospective and current publications croatia telegram depends on the goals. In some cases, operational and periodic monitoring of mentions is necessary, while in others, the dynamics of publication activity is useful. Operational monitoring will help identify negative publications and give time to respond. Dynamic or retrospective analysis is useful for studying processes.
Selecting a tool
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Having completed these steps, you should proceed to the selection of a monitoring tool, which differ:
by monitoring quality (completeness of message coverage, ability to filter spam, speed of information collection, merging of similar messages);
by cost (free, paid);
by availability of analytics (raw data only, basic analysis).
Having received the first array of data, you should check it against the working hypothesis, and if necessary, start the whole process again (filter out unnecessary sources, add new ones, shift the time frame, and so on).
A comparative review of popular publication monitoring and analysis systems will help you choose the right tool to solve your problems.
by degree of automation manual, automated
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