According to StreamLabs' Live Streaming Industry Report , in the third quarter of 2022, the platform dominated the market for live video views and broadcasts .
The study shows that in total, Twitch, YouTube Gaming, and Facebook Gaming users watched a total of 7.27 billion hours of content on these three platforms during the third quarter of 2022. Of these, 5,712 corresponded to hours of content viewed on Twitch .
Chart showing the evolution of hours of content watched on Twitch each quarter from the third quarter of 2020 to the third quarter of 2022
Source: StreamLabs
According to current data from the platform itself , Twitch receives more than 35 million visitors per day and has an average audience of more than 2.5 million viewers. In addition, each month, about 7 million uganda number data content creators perform live broadcasts on the platform, and in 2022, more than 11 million people were encouraged to make their first broadcast on Twitch.
In 2022, the number of minutes watched on the platform was 1.3 billion . According to a recent report we did at Marketing4eCommerce on sexism on Twitch , the majority of viewers are men (80%) compared to 20% who are women. This dynamic is repeated when it comes to seeing how many male and female streamers there are. By age, there is no doubt that Twitch is a platform for centennials and millennials , since more than 70% of viewers are between 18 and 34 years old.
By country, the US is the country with the most users , in July 2023 20.43% of the platform's traffic came from the United States. It is followed by Germany (6.78%), Russia (5.27%), South Korea (5.12%) and France (4.59%). Since September 2018 Twitch has been blocked in China .