Writing the plan I always mention young people.

[sabarina38]

There is no way around it, young people only spend money and don’t save it. An old man who owns five apartments in Shanghai has less spending power than a white-collar worker with a monthly salary of 10,000 yuan . The middle-aged and elderly have money but don't spend it.


Starbucks has launched new products, but the old man still grinds his own coffee and occasionally orders an American coffee when he meets someone to discuss business. Old brands rely on young people to launch new phone leads products , and new consumer brands also rely on young people to emerge. The small wallet is being made in ten thousand ways by merchants, and ten thousand brands are trying to squeeze the 10,000 yuan salary of young people, and the money is almost skinned bare.


Mr. Han Han has long said that young people must save money and not fall into the trap of consumerism, and spend at most 20% of their income . Now almost no brand talks about young people saving. Financial brands do let young people manage their finances, but they are concerned about the thin principal of young people. 2. Nike can create value because it really understands sports and loves sports. Really.