Only when the product is good enough

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And has established benchmark customers can it be expanded on a large scale. Otherwise, if the product is not well made and is criticized by customers, it is the product's fault. For example, the educational SaaS system I developed is aimed at principals of education and training. The principals have a very small circle and often meet and discuss together. If one of the principals is satisfied with the product, he will recommend our product to his circle of principals , thus forming word-of-mouth communication. With someone's endorsement, the product will naturally not be so easily complained about.


If we are sure that they are not our core customers , such as some customers who are sure to use free products, we will adopt a cold treatment approach and focus our time and energy on important number database people. 2. The second type of customers: enthusiastically make requests and politely ask questions This type of customer is polite and enthusiastic in daily communication, but pays very little; they hope you will provide personal service throughout the process, like an old hand, and become dependent on us. Some customers will ask for various documents regarding rules and regulations when they meet with you for the first time.



For example, a music school I worked with often asked: " Can you provide a list of supported devices ?" , " Can you provide a list of problems and solutions that will be encountered during the process ?" , " Can you provide an estimated cost for the time I will spend ?" . Ask questions politely from beginning to end and express gratitude continuously. But there is never any mention of payment, and even if a unified payment is expressed, the amount is extremely small. Strategy .