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The overall strategy of the brand's self-built system. The brand's self-built operation system is not only a public domain account system. From the management perspective, it should be considered as a whole. This includes the construction of at least three major sections. The front-end account system, that is, our public and private domain operation matrix, can include brand numbers, employee numbers, shopping guide numbers, and each identity attribute. The vertical construction of public and private domain accounts; The operation strategy center should not simply rely on the spontaneous operation of shopping guides. The operation center needs to support the brain of the entire project from multiple dimensions of strategy, content, activity, traffic, and tools; The company's organizational background is not supported by human resources, technology, product development and other departments.


Without training, incentives, and compliance romania whatsapp resource management systems, it is difficult to achieve sustainable development and form valuable user asset precipitation and conversion into company value. Combined with the blueprint of the operation system, each section is interpreted below. The construction of the front-end account matrix establishes the overall brand account matrix system with shopping guide upgrades as the identity. From brand numbers, regional store numbers, to headquarters employees and personal shopping guides, a pyramid account matrix is ​​built. In addition to the corporate brand number, the focus is on the store number and personal shopping guide account as the core, which is divided into public and private domain accounts.


① Public domain accounts can be built in the entire domain or combined with industry characteristics to select key platforms such as Douyin and Xiaohongshu as key construction platforms.For example, Douyin is suitable for local life and catering industries; Xiaohongshu is suitable for women-related products, education and training, and overseas study services; Video accounts are suitable for serious traditional industries such as finance, health and business; the automotive industry is suitable for distribution and operation of various platforms through multi-platform content. For example, the automotive industry needs to establish a close connection between brands and users. Many OEMs face users directly through direct sales models and provide more online services such as car maintenance and charging peripheral products.