Celeste Le Clainche , Project Advisor Iberia at Captain Wallet , spoke to us about the world of mobile wallets , those applications pre-installed on mobile phones that allow you to store club cards, concert tickets, and boarding passes, among others, in one place: your mobile phone.
Celeste began her presentation with a question: How many people use a wallet on their mobile? Several people raised their hands, but she told us that brands still don't recognise its value. " Cards have more than 90% retention , and we will use this to keep ourselves present as brands on users' mobiles ," Celeste told us.
With their innovative solution created in 2013, they belize number data have taken advantage of the opportunity to create a bond with the customer by creating a new communication channel. It was in 2020, with the arrival of the pandemic, when contactless payment became popular to avoid contagion.
Captain Wallet is committed to boosting customer loyalty because it reduces costs and increases long-term profitability, as well as ensuring that value is delivered consistently. Some of the keys to achieving this are:
Have a website or landing page with a universal link for the desktop, iOS and Android versions for those customers who do not yet know everything the brand can offer.
Dedicate your emails to customers you already know. For example, thanks to this, Fnac has recovered 10,000 customers it had lost. Addressing them directly (in the second person) in your transactional emails and newsletters will make all the difference.