The principle of efficiency

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When planning marketing, we should focus on its return on investment. Don’t plan for the sake of planning. We should grasp the most fundamental things. (How much profit can the planned activities bring to the company) To understand what abilities are needed : 1 ) Good at observing, experiencing and going deep into life Real life is the ultimate source of creativity. In daily life, we should develop the habit of observing, experiencing and going deep into life. By first looking at the store, second looking at the advertisement, third looking at the symbol, fourth looking at the packaging and fifth looking at the label, we can effectively understand the market information and grasp the market trend.



Only creative solutions conceived on this basis can solve consumers' pain points, meet their actual needs, and satisfy their desires. 2 ) Cultivate a wide range of interests Interest is very important for the formation and phone leads expansion of creative thinking. At the same time, a wide range of interests can also allow you to gain more social practice and life experience. Cultivating interests is also conducive to improving your aesthetic ability and appreciation level. 3 ) Reserve and accumulate knowledge When planning a plan , logical judgment and reasoning are the most commonly used thinking methods. Without a certain theoretical knowledge as a foundation, it is difficult to make rational and logical judgments on some more complex issues. Therefore, in daily life, we should strengthen the extensive knowledge and accumulation, not only to learn knowledge related to marketing, but also to understand knowledge in other fields.


Only by doing a good job of knowledge reserve and accumulation in daily life can we be at ease in the process of planning and avoid blindness. Now that you understand what planning is, you can refer to the planning process below the article and my other article "How to Do Market Insights" / "What is Marketing" and try to make a draft planning proposal while reading. 1. Market Insight Marketing planning must start with market insight, which is crucial to the quality of the entire marketing plan. Any business faces two variables:.