Overall, Weibo is a great platform to understand what the Chinese public is currently interested in and what they think about certain events or issues. Weibo Opportunities Western brands can benefit from Weibo: Connect with partners and businesses through official accounts Organic reach of a broad audience; potential for viral content Stay on top of trending topics, popular hashtags and viral marketing campaigns Interactive format for community engagement and interaction Let’s take a closer look at how to promote your brand on Weibo.
Weibo Advertising When it comes to paid strategies, Weibo offers a variety of options, which are as follows: In-feed ads: organic look and feel Trending ads: maximum visibility Video ads: appear in the user’s feed Live ads: real-time engagement and interaction Search ads: sponsored listings Fans Headlines: also known as Fan Tunnels, Fan Stops Remember to align your jordan whatsapp resource campaign with important Chinese holidays and shopping festivals – this is relevant for all Chinese social media platforms! Weibo Marketing Key strategies for promoting your brand on Weibo include: Applying content marketing: posts, contests, giveaways, interactive events (organic strategy) => these become trending topics or super topics when reaching enough users (managed by moderators; diamond symbol) Try Weibo Stories (similar to Instagram Stories) Link to Taobao or Tmall stores Leverage Weibo’s built-in live streaming platform Yizhibo Learn more about how to use Weibo for Chinese marketing here.
Summary: Key Weibo Strategies Register a business account and get verified Create fresh, shareable content (e.g. polls) to expand influence Engage with your audience (convert leads into sales) by commenting, liking and sharing. Collaborate with influencers Next let’s see how our Americano example looks on Weibo. Example: Starbucks on Weibo Interestingly, the official Starbucks Weibo account has very little content and only 1,347 followers. Starbucks Weibo - Chinese Social Media Starbucks Official Account, Photo Album Now that we understand the key features of the six most popular Chinese social media platforms and how Western brands can use their potential, let’s compare and contrast them.