China’s Social Media Landscape While social media works in much the same way in China as in other countries, it’s important to remember that there are different sites and apps that exist. These apps may have unique user interfaces that change how users interact with the media presented to them. Let’s take a look at some of the top social media apps. Xiaohongshu Xiaohongshu has been extremely popular lately, especially among female groups. While it’s similar to Instagram, its use of tags to organize the user experience makes it unique—and one of those tags includes games. While Xiaohongshu may not be used for game live streaming like some of the platforms I mentioned earlier, its strength lies in its focus on brands.
The app is based on users forming communities to share lifestyle tips and information about products they like. The app has become so popular that new terms have emerged online to explain how its e-commerce features hong kong whatsapp resource work. For example, “种草” means “planting grass” and refers to the desire to buy a product when it is first shown. “长草” means “planting grass” and refers to the desire to buy gradually increasing as the number of times a product is shown increases. For more information about Xiaohongshu, you can refer to my previous article. WeChat WeChat is the most popular social messaging app in China and needs no introduction.
The program allows companies to set up official accounts to promote themselves, just like Facebook or WhatsApp, and users can follow the company page to see any content they produce. Companies that create official accounts on WeChat can publish articles or make short videos, just like you would see on TikTok or Instagram. Below is the account of Lilith Games, a popular game publisher (if you want to sell in China, you can choose to work with another company). As you can see, they often publish articles that are read by thousands of people, updating their fans on their latest developments. You can learn more about WeChat Official Accounts here.