By Carolina Muñiz
Content Creator at Marketing4eCommerce
ANDYou... do you remember Paul the octopus? He predicted Spain's victory in the men's World Cup in 2010. And, if that was already surprising, this year the star of the European Championship is being a sucker. Yes, seriously. Since the group stage, Worten's social networks have been predicting the results of the red in this Euro 2024 and they are being a huge success. In total, they have already accumulated more than 3 million views on TikTok and an average of 600 thousand impressions.
The videos consist of watching Amador, an iRobot vacuum cleaner, who has two knives taped together, "choose" between two balloons. One with the Spanish flag, and the other with his rival's flag. The balloon that explodes is the loser . And so far, he has been right every time.
What is behind “Amador the vacuum cleaner”
The agency behind this whole idea is the MeMe agency, the agency also responsible for the successful Black Friday campaign with Amadeo Llados and which manages the company's social media. Gonçalo ukraine number data Carvalho, Country Head at Worten Spain, published on his LinkedIn how this idea came about and what it consists of: «Basically what we do is bring him to the office, inflate two balloons and wait to see which one pops first. »
As for how it came about, it was the social media agency itself that proposed it and, although it initially threw the Worten team off a bit, they accepted. Gonçalo also commented that although they only record Amador's videos for the Euro Cup, they also use it on a daily basis as an oracle, for example to find out if they win a prize or not.
As long as Amador keeps getting it right, Worten's account will continue to grow as it has done so far. Both in followers and interactions. And now there is only one match left for Spain, the final. Of course, Worten says that, in case the vacuum cleaner's prediction fails, "they have a plan ." Something essential in any marketing campaign: anticipating the problems that may arise along the way in order to solve them in time and effectively. Although they hope not to have to carry it out.