The images
Images play a fundamental role in visual merchandising, as they can be used to communicate the brand's identity and values , reflecting the style that defines it.
Likewise, the use of attractive images allows you to highlight specific products, promotions or seasonal themes, as well as provide visual information about the items such as available colors, sizes and materials, among others.
These must be consistent with the general aesthetics of the establishment and the interior design.
The color
The importance of colours is indisputable, but before choosing the most suitable ones you have to think about what you want to convey and how it will influence the perception of customers, since not everyone has the same tastes and preferences.
However, colour is considered france phone data one of the best resources to capture the attention of passers-by, create a certain atmosphere and a visually attractive composition. In some cases it can have cultural and even emotional associations.
Once the interior layout of the commercial premises has been defined, the different sections, the cold and hot zones of the point of sale; the next step is the selection of the furniture as a support element.
This is used to create the store's line, making it easier for users to navigate the different aisles that make up the store. Its choice will depend on the space and the types of products that will be offered.
The most common provisions are:
Free arrangement: the furniture is arranged without any regular shape. Its advantages include customization, design and creativity, while its main disadvantages are the high cost and difficult modification.
Herringbone arrangement: the furniture is placed at an angle to the flow of customers. It allows several pieces of furniture to be displayed at once and encourages impulse buying. Its disadvantages are the waste of space and functional design.
Straight grid layout: as its name indicates, this consists of arranging the furniture in a straight line. It makes it easier to walk around the premises and makes the most of the space, but there is no guarantee that the customer will follow the marked flow of circulation.
Skewed layout : facilitates access from any point in the store to the central aisle but wastes space.
Types of furniture
Furniture provides structures for displaying items in an organized manner for easy access to them. Here are some examples of furniture that we can find:
Floor displays : display cases, tables, islands, gondolas, stand furniture, stacks and wall shelves, among others.
Special furniture : display containers, dispensers, bulk containers, freezers and refrigerators.
Checkout counter : This is the most traditional one. Some establishments still use it as the main piece of furniture.