Allows you to optimize a website

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Metrics will be determined by what you want to achieve and will vary depending on the type of website, business or marketing plan you are going to develop. If you don't know where to start, here are some of the most common goals:

Increase traffic to the website
Increase the number of leads (potential customer contacts)
Reduce the bounce rate , that is, get visitors to stay on the website for as long as possible.
Reduce costs .
Offer a good image of your brand.


Benefits of Web Analytics
Helps you get to know your visitors
Through statistics and metrics such as the number of visits, the main keywords and the sources from which the traffic comes, you can better understand how your visitors act within the website.

Thanks to all the information collected, decisions can be made to improve the functioning of the page and optimize the user experience.

It helps you improve digital marketing actions
Knowing how to interpret the data collected will help you better understand market trends and adapt commercial actions and strategies to increase the number of conversions, which have a direct impact on sales and increased profits.

web analytics charts

What it takes to be a Web Analyst
This professional profile is responsible egypt phone data for measuring and analyzing how the website works, as well as the marketing actions related to it. The most important thing is not to collect data, but to know how to interpret it to extract relevant information that allows decisions to be made.

Their mission will be to adapt the objectives to the trends and developments that they observe through measurement. Therefore, they must be a versatile profile, with an analytical and reflective mindset .

In addition, it is important that the people in charge of the analysis have communication skills in order to be able to transfer the conclusions from the extracted data to the rest of the departments: marketing, sales, etc. So that the income generated and the benefits obtained can be monitored and improved (ROI: Return on Investment).

If you are interested in this sector, you can start by checking out the courses we have on Google Analytics , digital skills for marketing , such as SEO and SEM positioning, social media management and native training to become a Web Analyst. Remember that ongoing training will help you improve your CV and increase your skills to improve your employability.