We don't need to introduce you to the social network Instagram! Created in 2010, it has been a few years now that it has exceeded the mark of one billion active users each month . Its meteoric growth and success with Internet users can be explained in particular by its simple and quite addictive principle of use : sharing photos and short videos, where aesthetics prevail. If you want to know all the techniques to develop your presence on this social network, you can read our article “ As a company, how can I develop my presence on Instagram? ”.
More and more companies have therefore been able to appropriate Instagram in order to promote their activity . However, it is sometimes difficult to stand out among all the other existing accounts. In order to reach brazil phone number list large audience not limited only to the subscribers of your account, know that there is a solution: advertising. Let's see together the advantages of launching into Instagram advertising and why it works!
1. Reach a wider audience
As seen previously, advertising will allow you to reach your target more easily. You should know that nearly 200 million Instagram users visit at least one business profile per day . A boon for brands that can exploit the potential of Instagram to make themselves known, but be careful, the competition is tough. It is difficult to limit yourself to the organic reach of posts, the boost of advertising is often necessary. Thanks to this, you will be able to effectively target the people chosen in terms of geographic and demographic data.
2. wide advertising possibilities
Instagram offers many possibilities in terms of ad formats . You can then highlight your content in the way that will best match your target or the products you are promoting. This also allows you to test different things before finding the most profitable strategy .
The unique image
The most common type of advertising is the image format, which allows you to share your world with a photo that will slide into the middle of the news feed. To do this, we recommend that you favor the square format (1:1) , because the image will take up more space than if it is in landscape.
The video
Regardless of the platform, the most impactful advertising format is undoubtedly video . It allows you to attract the Internet user's eye thanks to dynamic and impactful content. Be careful not to make the sound essential to understanding your advertising message or add subtitles because 40% of people watch Instagram videos on mute . As for the duration, it is possible to add videos up to 120 seconds, but it is recommended not to exceed 15 seconds .
The carousel
If you want to promote several products or show several features , you should definitely turn to the carousel format. The same goes if you have a story to tell. Indeed, with the carousel, the Internet user has the possibility of scrolling through several images or videos and therefore viewing a maximum of content. For this type of format, it is important to ensure that you do not exceed a total of 10 photos in an advertisement.