Market positioning Positioning is to establish

[sabarina38]

Differentiation in the target market and occupy the minds of users. Use concepts in the customer's existing mind or concepts related to the original concepts to create new concepts and effectively occupy the user's mind, rather than creating something different. There are two ways to occupy a category : Method 1 : Find a blank battlefield and occupy it firmly; Method 2 : Create a new category, for example, Nongfu Spring’s “ We are just nature’s porters ” . There are two criteria for good positioning : Standard 1 : Turn yourself into a product of a category and become the spokesperson for a category, for example, New Oriental = studying abroad .



Le = Coca-Cola; Standard 2 : Occupy a certain characteristic or feature in the category , for example, BAWANG anti-hair loss shampoo, B station for the second dimension, ThinkPad business notebook. We can iraq whatsapp number data use the three-ring model as an effective positioning tool. III . Product strategy for market segments 1. Single market segment strategy It is more suitable for enterprises with limited resources to concentrate their efforts on creating one product and focus their products and services in one area to gain higher market share and satisfaction . For example, Maserati only focuses on luxury cars.


The risk of this strategy is that if the target market is not chosen correctly or is too small, then the company may not be able to make enough profit to support itself. Therefore, careful market research and testing are key to the success of this strategy . 2. Selective single market strategy This market strategy is similar to the single market strategy, except that it targets multiple market segments and satisfies them with different products or services. It has the advantages of a single market strategy while increasing the market size and the possibility of success, but due to.