8 tips to optimize your natural referencing (SEO)

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SEO (Search Engine Optimization) or natural referencing means in French: optimization for search engines . This term defines all the techniques implemented to improve the position of a website on the results pages of search engines, such as Google. If for most people, referencing immediately echoes the addition of keywords , it is far from integrating this single parameter. Linov gives you the 8 main tips to optimize your SEO !

Create quality content
The content of your website is the number 1 element of good SEO and know that an effective content strategy is based on several criteria.

First of all, it is necessary to properly identify the queries on which to position yourself , based on user search volumes . These queries will be the heart of the content, the subject of your pages . You will then have to base yourself on their lexical field in order to create rich content . This is called SEO semantics . This content must be detailed, precise and provide a complete and relevant response to Internet users' searches.

Then come the famous keywords ! Select them carefully and place as many australia phone number list possible in your content in a logical and coherent manner . Indeed, Google places a lot of importance on users' understanding of content.

Finally, visual content is just as important. Make sure to use quality images that are relevant to your business , so you can gain more qualified traffic to your site.

Optimize your tags
As we mentioned earlier, Google places great importance on content consistency , so it is essential to add some technical factors to make your website clear. This is where title, Hn and Alt tags, as well as meta descriptions come in . These tags are integrated with HTML code, so it is a technical part of SEO.

The title tag (or title tag) allows you to give a title to your web page, which you will find in the bar of the same name of your browser but also in the results pages of search engines. It is imperative to fill and optimize these title tags with keywords related to the subject of the page but also to your company because the latter play an essential role in natural referencing.

The meta description tag allows you to give a description to a web page. Its purpose is to inform Google and Internet users of the subject of the page, it also allows you to increase the CTR (click rate) , if the terms encouraging the click are well chosen. Make sure to respect the limited number of characters, at the risk of seeing the content of your tags truncated by Google.

Hn Tags correspond to the titles introducing the different contents. The H stands for “heading” in English and there are 6 Hn tags in total. Their purpose is to prioritize the content and make it easier to read , while showing Google the main information on the page (H1 is the most important).

Finally, Alt tags correspond to the alternative text of an image or visual . They allow you to assign them a description . This technique brings added value to SEO because Google can then identify the content of the display and understand that the image is relevant to the keywords used. This tag also plays a role in the accessibility of your site because thanks to it, Google is able to read it aloud and therefore provide the description of the image to blind or visually impaired people.

Make sure to increase your popularity
One of the solutions to increase your popularity on the web and therefore improve your SEO is to integrate backlinks to your website.

But what is a backlink ? In French “external link/return link” , a backlink is a link that points to a site A, from a site B. These are of fundamental importance for the SEO of a site. In order to ensure optimal positioning on your most strategic keywords, quality backlinks are at the heart of Google's requirements.

But then, how do you get backlinks ? Well, all this is somewhat of a quid pro quo: you can offer a site to point links to it, in exchange for it doing the same in return. Everyone benefits.

Don't neglect responsiveness
Responsive design is a technique that allows you to adapt the display of your site to each screen size. The goal is to offer your users an optimal version of your site at all times, whether they are viewing it from a smartphone, a computer or a tablet.

Faced with the exponential growth of mobile usage for web searches, Google has updated its algorithm and now favors sites with a responsive version . The algorithm in question is called “ Google Mobile Friendly ” and proves that the responsive format is no longer an advantage but a necessity for the success of a website .

Make sure you have an ever more efficient site
The performance of a site is essential to meet the criteria of search engine robots . A fast and efficient site will therefore be valued and will appear more easily in the SERP (search engine result pages) , in other words the results of the search engines in question.

You can analyze the performance of your website using PageSpeed ​​Insights . This tool, deployed by Google, will allow you to obtain a final score out of 100 and show you the indicators to work on in order to improve the user experience on the site . PageSpeed ​​is very interesting because it is able to analyze data from Google robots , but also user data , collected in real conditions when they browse your site from Google Chrome. Among the indicators analyzed, we find in particular the display time of the first element , the responsiveness of the pages after clicking on a button or link, etc.

You will then have access to a number of recommendations from PageSpeed, such as reducing the weight of images or other resources present on the latter, which will negatively influence the speed of the site.

Optimize your sitemap as much as possible
The sitemap is a file that allows you to group all the pages of your site , themselves grouped into categories (pages, posts, portfolios, categories, etc.) . The latter allows you to correctly and synthetically prioritize the URLs of the site . This type of file is analyzed by Google and allows you to indicate to its search engine the information that you consider important on your site.

It is important that a sitemap is not overloaded, but organized in a relevant way, so that it does not contain URLs or categories that do not need to be referenced .

Use the Search Console tool