So it is no surprise that Email Marketing is great for

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Local Search
If your business has a physical location, Google My Business has become a great channel for your brand. You can use this tool as a location-based marketing effort.

How small businesses can do it
Adding information about your company on Google My Business is easy and simple. There, you can share your contact information, your website, and even information about what you sell.

But the main focus here should be on user-generated content: ratings, opinions, and photos. When a client posts those on Maps, they are included in your profile and shared with everyone searching for something in the area.

As pointed out by Neil Patel:


Via Linkedin
So, you can ask for this kind of engagement on your website and via social media. You can also offer a reward in exchange, such as a dessert on their next visit if you are a restaurant.

That way, you build a complete and compelling profile for anyone in the area. At the same time, you start to build a global presence and local dominance.

GOOGLE MY BUSINESS SEO 2023 - The Fastest Way to Rank N#1 on Google Maps
5. Email Marketing
Even being invented in the 1970s, email is still one of the most prominent and used communication channels on the planet.


This strategy involves planning informative netherlands phone numbers and engaging content combined with action-based and time-based triggers.

The idea is to create a path that deepens the relationship between a lead and a brand by being in close and constant contact, all of that without having to manually send and respond to these interactions.

How small businesses can do it
The great thing about email marketing is: it is almost solely based on automation. Unlike Social Media, you don’t need to have someone dedicated to it every day.

But it demands a lot of planning. The ideal Email Marketing campaign takes the buyer’s journey into account and anticipates the lead’s moves from interest to purchase decision.

With the right automation tools like Mailchimp, Constant Contact, and SendGrid alternatives, you can just plan the nurturing flows and let the software work by itself.

It is a great channel for small businesses, those who know their audience, and the importance of analyzing metrics.