After years of working in this field

[fomayof928@mowline]

A marketing agency is a little ecosystem, a bit like all workplaces. To those who are outside of this world, a communications agency can seem like a place full of extravagance, where ideas hang in the air until someone grabs them with a brilliant whim. For those who have worked there for a long time, they know well that agencies are offices where you spend moments of great frenzy and moments of great concentration and silence, even if concentrated in an open space.


After years of working in this field I have brazil phone number list understood that, from a professional point of view, the best possible team is obtained by having a staff of “hybrid” people. The future of marketing will be hybrids INDEX Base the agency on performance Hybrid talents, the keystone of the staff Towards Excellent Performance Conclusions 1.Base the agency on performance Let's start by immediately clarifying what I believe is fundamentally strategic in creating a perfect marketing team: performance measurement .


In the book Marketing Performance Blueprint by Paul Roetzer , which strongly influenced me, the world of marketing and communications agencies is explored from the inside. The author's marketing idea is based on a very challenging concept: performance measurement . To achieve effective marketing actions, it is necessary to constantly monitor the progress and measure the results. For this it is necessary to act on 3 key elements: people , technology and strategy .