They have great figures and are delaying having children by up to 8 years compared to

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Since this is a cultural demand, the function of the product cannot be the key selling point. So for a long time, "comfortable" was just a consensus of lululemon consumers, not a selling point of lululemon's external advertising. Wilson worked hard to penetrate the little black pants into the Super Girls and make lululemon a part of their lives. The first and most important thing is to describe their lives Wilson described the lives of the Super Girls in the book "The lululemon Method".



They have money and love health,organic food and exercise. previous cameroon phone numbers generations of women, so they can spend more money on clothes and not have to worry about how their bodies will change after pregnancy. The trend in supergirl spending is to buy wardrobe essentials in smaller quantities, but with better quality and longer-lasting styles, while high-quality fabrics and exquisite structures will cost more.



Activewear is designed to be worn freely outside the gym. Today, people can wear activewear and drink coffee. But before the Lululemon brand was launched, people never thought that walking outside in activewear all day was a very comfortable thing. The above-mentioned Ocean is a typical user in this group: Ocean, a -year-old professional single woman, earns . $100,000 a year, is engaged, has her own apartment, loves travel and fashion, and gets an hour and a half of exercise every day.