WeChat made a major revision of "Ask a Question" and started internal testing of the

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The contribution of new fans of public accounts run by "Souyisou" was 7%, and the number of article distributions increased by % compared to last year, the number of new fans of video accounts increased by % compared to last year; and the number of video distributions increased by 895% compared to last year. When the big river is full, the small river overflows. In other words, WeChat supplements the content of WeChat search, and the traffic distribution of Souisou will naturally radiate to the content of questions and answers in WeChat.



At the same time, in . year, creator sharing plan.This not only shows bolivia phone numbers that the official attaches great importance to it as a traffic entrance, but also a more important signal: when the product is supported by a commercialization strategy, it means that it will have the ability to “make blood”, which will further stimulate the independent activity of creators. However, although from the perspective of WeChat’s content ecology, asking questions can be called a strategic function of the product, which can bring more positive changes.



However, the challenges and dilemmas it faces are still significant, and there are still many lessons to be learned. On the one hand, Zhihu has been deeply involved in the field of Q&A for more than ten years, and the product usage habits and community atmosphere have had a significant impact on users asking questions. This is also an important reason why Wenwen has not quickly become a popular product in more than a year since its launch.