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When you decide to start advertising on Google Ads, the first step is to set up your advertising account. There are two types of accounts on Google Ads: Smart and Expert . The first is the simplified version, more suitable for those who have never launched a campaign on Google Ads. The second, however, is designed for those who have already used this service and want a wider range of features.

Smart mode is still valid and allows you to obtain excellent results right from the first campaigns. managing the campaigns, as many elements are automatically managed by Google. In Smart campaigns we can set the campaign objectives, the name of the business or the reference website, the titles, descriptions and data of the ad, the themes of the keywords, the information on geo-localization and the budget.

The Expert mode , on the other hand, allows for greater control, because homeowner database it gives us access to all the advanced features, and is designed for experienced Google Ads users and expert SEM consultants. Since it is a more complex mode, it is always advisable to leave it to those who deal with Online Advertising professionally.

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Google ADS Consulting | Google Adwords Consultant
Google ADS Consulting | Google Adwords Consultant
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