At the same time, you also need to weigh whether the resources invested in recalling lost users are worth more than investing in improving new user activation or retaining existing users. Five ideas for choosing a retention strategy . Products with a large user diversity: user grouping and refined operations For products with a large user diversity, such as Xiaohongshu and Meituan, retention opportunities can be found through user grouping and retention curve grouping. The most effective retention strategy for this type of product is to refine operations and provide personalized experiences.
grouping based on user interests, behaviors, and other macedonia phone numbers characteristics Provide personalized content and service recommendations for different groups Design targeted campaigns and marketing strategies Continuously optimize the user experience through A/B testing . Multifunctional products: functional retention activity matrix analysis For multifunctional products, such as Keep, Momo, etc., the functional retention activity matrix is a good analysis method. With this method, you can find out which features contribute greatly to retention but are used by a small number of people.
Take Keep as an example. Its basic function is exercise. Keep continuously creates a closed loop of behavior around exercise features, including reminders, weekly workout plans, etc., to consolidate users’ exercise habits. At the same time, Keep is also developing community features to get more users to follow community friends and bloggers, as community is a high-retention feature. Specific strategies may include:Analyze the retention contribution and number of users of each feature Focus on promoting features that contribute to high retention but have few users Optimize features with low retention contribution or consider eliminating them Create a complete closed-loop behavior around core features.