A good Link Building strategy aims to obtain external links

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Google News for greater organic visibility
By publishing high-quality, informative, and timely articles on Google News, you can increase both the visibility and online authority of a site . Being present on this platform means offering constantly updated and highly relevant content, factors that Google considers of great importance in its ranking algorithms.

Being listed in Google News not only brings more exposure to an interested and targeted audience, but it also sends positive signals to search engines about the relevance and credibility of the content you offer. This employment lead can translate into better rankings in search results pages. Additionally, being cited in Google News can lead to increased web traffic, increased user trust , and potentially quality backlink opportunities from authoritative sites.

Off-Page SEO: Backlinks
One of the aspects of a good search engine positioning strategy is the Link Building activity. Link building is part of off-page SEO optimization, that is, all those activities that are performed outside the website.

, or backlinks , of good quality , that is, consistent with the themes covered by your website, coming from an authoritative site. Furthermore, every time you get a backlink, it is advisable to monitor the anchor text , which can be a very important element for SEO optimization.

When talking about off-site SEO, it is essential to never lose sight of the concept of pagerank and domain authority . This is because links from authoritative sites are seen as a sign of reliability and authority, and increase the credibility of a site.