Drive to store: the best print media to generate in-store traffic

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Today, 9 out of 10 people remember a brand after receiving its advertisement in their mailbox 1 . Print is one of the key levers to use to make yourself known, build customer loyalty and boost your drive-to-store strategy . With the arrival of the “Oui Pub” system, it is essential, in order to successfully carry out your print strategy, to seek originality and quality rather than quantity. In particular, we advise you to segment your contact base in order to optimize your budget and marketing efforts according to your objectives and your target.

In this article we list the best print media for making contact, making yourself known and retaining your customers in order to generate traffic in store.

1. Print media to recruit new prospects
2. Print media to stay in the minds of your visitors
3. Print media to build customer loyalty
Conclusion


Drive to store the best print media to generate buy finland cell phone number list in-store traffic

1. Print media to recruit new prospects
Prospecting is a key element of your drive-to-store strategy . The medium you choose to use must be relevant to attract the prospect's attention in store and familiarize them with your brand. To do this, you must therefore choose a medium that is noticeable and eye-catching.

You can attract with quality images such as:

Decorated and original windows to attract the prospect
Display campaigns to promote your products, services and promotional offers.
Use addressed mail to get noticed:

A greeting card or postcard , a calendar (depending on the season) to present your current offers, your future promotions, your services, etc.
A flyer to offer them an advantage to be used in store such as a free service, a discount voucher, etc.
Meet your prospects with street marketing by offering:

Business cards , pens with your logo, a notepad with your store details, etc.
Product samples , promotional flyers, etc.
Choose a type of media that is relevant and adapted to the desired audience. This way, you maximize your chances of generating in-store traffic and therefore converting your prospects into buyers.



Drive to store: the best print media to generate in-store traffic

2. Print media to stay in the minds of your visitors
After prospecting, it is time to stay in their minds even after their visit to the point of sale. To do this, you must choose a medium that you can easily distribute in store and that the customer can keep.

During their visit, you can, for example, offer:

A notepad with tips, advice according to your sector of activity, current trends, information to know, etc.
A seasonal promotional item to accompany the purchase, such as a fan in the summer, 4-color pens at the start of the school year, a Christmas hat for the end-of-year celebrations, etc.
With this type of media, you improve the in-store customer experience , reward your visitors for their purchases, make yourself known and stay in the minds of consumers.



Drive to store: the best print media to generate in-store traffic

3. Print media to build customer loyalty
Congratulations, you have prospected and converted… But don’t stop there! For your strategy to be truly effective, the customer must want to come back. It is up to you to motivate consumers to visit you again and for that, you must choose a medium that the customer will not forget.

To do this, there are several options available to you:

A letter after a transaction carried out X time ago in order to get back in touch with your customers
A 1 year birthday card to celebrate your first purchase in the store
A loyalty card to motivate the customer to return to the store to collect their points
These supports allow you to maintain a certain proximity with your customers and to build their loyalty by rewarding their loyalty and commitment to your brand.


4. Conclusion
You now have a range of tools and print media at your disposal to prospect, make yourself known and build customer loyalty. Whatever the medium you use, as soon as you provide a telephone number, we recommend that you set up call tracking to measure the impact of your investment. Also, don't forget to always personalize your media with information about your establishments (contact details, visuals, offers, services, etc.) to increase their impact on a local scale. Moreover, it can sometimes be difficult to carry out such a strategy when you have many points of sale. So don't hesitate to equip yourself with a local marketing tool to more easily roll out your print media on a national and local scale.