New rules to optimize your Google My Business listings

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boxacak129
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New rules to optimize your Google My Business listings

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Did you know that 50% of “nearby” searches result in a store visit 1 ? Indeed, the visibility of your establishments online can be the source of significant traffic in your establishments, so it should not be neglected.

Google My Business listings are a key element: they represent your online business cards. Thanks to them, you will be visible locally in France and abroad .

Google's rules and optimization criteria for Google Business Profile files evolve very regularly, sometimes changing completely. They should not be neglected: if you respect them and are among the good students, the ranking of your files in the search results could increase and therefore create more traffic in your establishments.

In this article, we will discuss together the new indonesia mobile phone number list Google My Business rules updated at the end of July 2023 and whether or not you should follow them.


1. Google My Business listings and optimization, what is it?
2. New rules for optimizing your Google My Business listings announced in July 2023
3. The impacts on your business
Conclusion


google my business listing optimization

1. Google My Business listings and optimization, what is it?
Google My Business listings
Google My Business listings are “a tool that allows establishments and organizations to manage their online presence on Google” 2 . As mentioned earlier, they are interactive online business cards: they include your activity, email, telephone number, website, social networks, etc. You can even read customer reviews (and your responses) or your news thanks to Google Posts.

“Google Local Pack” with 3 Google My Business listings

Example of Google search results called "Google Local Pack" with 3 Google My Business listings

Editable in a few clicks, they allow your businesses to be visible locally to your prospects and customers. For example, when they search for a bakery near them, yours could be found in the results of their query or even in the Google Local Pack, that is to say in the first 3 results accompanied by a Google Maps map. The higher you are in the Google ranking , the more likely it is that they will visit you.



Optimizing the sheets
Optimizing your Google My Business listings can be time-consuming when you have several dozen establishments.

By optimization we mean: filling them out as best we can, by creating a link with all your other platforms so that Google's algorithm associates you with Internet users' queries in a relevant and complete way.
It also means taking into account the criteria and rules put in place by Google and following them as much as possible in order to increase its ranking in search results.

It is very important to optimize your Google My Business listings because it ensures you global and local visibility , especially when you know that Google has 90% of the market share 3 . Optimizing GMB listings is therefore a challenge for all companies, whether in France or abroad, hence the importance of equipping yourself with a presence management solution to simplify your management.



new google my business rules

2. New rules for optimizing your Google My Business listings announced in July 2023
Only your business name can be included in the title of your profile
In a previous article, indicating how to improve your local SEO ranking on Google in 2023 , we explained that it may be necessary, depending on your products and services, to insert keywords in the title of your Google My Business listing. This allowed you to be highlighted on a greater number of requests. Even if this has not changed, the rule according to Google has evolved: in fact, extending the title of your listing to show more details is not always the way to go.

Google now says that your listing title should simply be your business name. The city where you are located, keywords for your business, or emojis describing your services should no longer be included.

For example, if you are a Krys hearing aid professional in Lille:
❌ “Krys Audition Lille - hearing aid professional”, this is not possible because you indicate your city and a keyword describing your activity
❌ Krys Audition 🦻, the emoji must not be integrated
✅ Krys Audition, everything is good, your business name is present and nothing more

However, on your GMB listing, your prospects and customers will have information about your location and address.
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