Amway’s Opportunities Expansion

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Awards: such as the Year Award for Asia Pacific Frost & Sullivan Filtration Company, LEED gold certification, and more; Range of products: It manufactures and sells products in five categories, including personal care, home care, diet and wellbeing, cosmetics, and gift catalogs. Some of the products are very famous; Financials: Amway has an extremely strong financial position. Amway’s Weaknesses Restricted availability: Amway products can be only acquired through direct sellers or online sellers of the company, which lowers its market share; Cost: Its products are relatively expensive, thus confining the target market to the luxury category; Advertising: The brand does not advertise on TV or similar mass media, depending exclusively on word of mouth ads.


The company can increase the availability of products in international bosnia and herzegovina whatsapp number database markets; Online market: Online shopping can be a good way to reach a global market; Partnerships: The company can partner up with chains of beauty salons and health experts; Media: Amway can invest in communication and explore opportunities for advertising, such as digital marketing. Amway’s Threats Competition: There is increasing competition in both national and international markets, with very low switching costs, also being easily replaced by local products; Rising costs: The rising technology and raw material costs may pose a potential threat.


National and international rules and regulations: governments’ rules and regulations may affect and restrict the business of Amway. Conclusion To end the conversation about the Amway business model, it is important to say that the company and its board have been subject to several controversies during the brand’s history because their business has been mistakenly confused for a Pyramid Model. However, in a pyramid model, people can make revenue by simply recruiting new members.