Apple Business Connect: everything you need to know about Google My Business’s new competitor

[boxacak129]

You probably already know Google My Business ! As a consumer, it allows you to search and find nearby establishment listings that may interest you on a daily basis. And as a business, thanks to it, you can be found efficiently by your customers and prospects .

However, you may have missed a very important news: Apple is also launching its free online local directory service , and it's called Apple Business Connect .

But then, what does this service offer and how can peru phone number library it be useful to you? Knowing that some media are already positioning it as the new direct competitor of Google My Business . Let's decipher all this together!


1. What is Apple Business Connect?
2. What features are available on Apple Business Connect?
3. The new competitor of Google My Business
4. Why use Apple Business Connect?
Conclusion


what is apple business connect

1. What is Apple Business Connect?
As previously mentioned, Apple Business Connect is a service launched by Apple that was announced in 2023. It allows businesses and commercial establishments to manage their online presence on applications that are part of the Apple ecosystem and to encourage drive-to-store . In short, it facilitates interactions between businesses and the 1.2 million active users 1 at the local level.

Thanks to Apple Business Connect, listed establishments will be able to:

Add photos of their products and establishment as well as their logo
Update their opening hours
Access user behavioral data regarding their establishment profile
Customize the CTAs on their profile
Highlight exceptional promotional offers
apple business connect competitor Google My Business
Apple Business Connect interface



2. What features are available on Apple Business Connect?
As with all local directories available online, companies creating their profile on Apple Business Connect can personalize it with their information : name, address, activity category, establishment telephone number, opening hours, etc. Updating this data is easy, quick and also allows you to add promotions, special offers, photos and videos.

Customers can also leave customer reviews on Apple Business Connect listings and business owners are able to respond to them.

All this information is available directly from Apple Maps but also from Siri voice commands, SMS messages and the Wallet.

This new service also integrates analytical and tracking data: companies have access to their profile performance, click rates, impression and interaction rates.

Apple Business Connect meets the needs of users : schedules and reviews are mentioned, many photos are present. It also and above all meets the expectations of establishments which can reach their target more easily and encourage action with personalized CTAs (make a call, place an order, book, find out more, etc.)

call to action ACT Apple Business Connect

Example of CTAs offered by Apple Business Connect


3. The new competitor of Google My Business
If you are already familiar with Google My Business, you have surely noticed that the functionalities remain quite similar to those of Apple Business Connect: contact information, address, customer reviews, navigation software, etc.

Apple's service nevertheless stands out thanks to the integration of the brand's products, allowing it to reach another target: iOS users . However, this represents limitations because it remains dependent on Apple and is not accessible to everyone, unlike Google My Business which retains a greater reach .

Google My Business remains the market leader for the moment but must be careful because the use of Apple Plans continues to increase with 16% of users in 2024 vs. 13% in 2022 2 .



why use apple business connect

4. Why use Apple Business Connect?
As a business, we highly recommend using Apple Business Connect. But why?

To improve your online visibility : whether on Google or Apple, your establishments' files are online showcases of your businesses. They offer essential information to your prospects and allow them to identify the best establishments nearby , thus encouraging drive-to-store.
To attract your prospects in store: if they find you and have the information they are looking for, they will be more inclined to visit you and buy your products / use your services.


Conclusion
Apple Business Connect does not seem to be a scary competitor for Google Business Profile at the moment, but it could become one. Above all, it represents an opportunity to seize for the moment to improve your online visibility and attract prospects to your establishments.

This service stands out thanks to the Apple universe and its features but remains a fairly basic tool for managing your online presence . Like the others, to have the best chance of being seen and found, it is important to optimize it and update it regularly.

If you want to expand your local visibility within the Apple ecosystem, don't hesitate to equip yourself with Digitaleo to benefit from the advice of our customer service and multi-channel distribution at the various audience hubs.