Tumblr is one of the most popular options for blogging for free, with over 496 million blogs and a wide-reaching audience. With so much content, you may be wondering how to rank my posts and how to do SEO for Tumblr , and here we give you the answer.
How does Tumblr work?
Tumblr is a microblogging platform. It allows users to share text, photos, videos, and other short-form content. People can follow other users and see their updates in the feed just like any other social network.
Posts on this platform can be sent to other people directly, commented on, reblogd (like retweets) and liked . You can also add tags.
Individual users often use it to create and curate content. But if you're using Tumblr for marketing purposes, you need to understand the platform and how to optimize it a little better.
This platform allows you to reach a young demographic audience, one of its biggest advantages is that the links are dofollow . In addition, it allows you to work on branding.
What is SEO for Tumblr?
Search engine optimization practices in WordPress, Magento, Wix, Shopify, Prestashop, among others are well known, most of these techniques can be used to get organic traffic for your Tumblr posts.
Tumblr SEO is a marketing strategy designed to help position Tumblr posts within the Tumblr search engine and on Google results pages.
Search engine algorithms determine which content is most valuable to users through their algorithms. Using Tumblr SEO techniques you can tell search engines that your content has value.
It is estimated that there are more than 170 billion posts on Tumblr, so users have a lot to choose from. Therefore, if you want to position yourself on this platform, you must apply SEO strategies that help you receive more traffic.
Tumblr is a CMS (content management system), but it combines blogging and social networking options; in fact, many people only know it as a social network. For this reason, standard SEO techniques may need some modifications to reach an audience.
Remember that SEO can be divided into on-page and off-page , the first refers to aspects that you can do within your site, such as content, internal links, among others. While off-page options are everything you can do outside of your site, some things you cannot control yourself.
Post: How to identify your competitors' keywords?
SEO Optimization for Tumblr: How to Rank Your Posts?
On the path to optimization for Tumblr you will see that not everything is so simple, since the platform does not offer many optimization possibilities within it. And if you are new to SEO you will think that there is not much to do, but you should not give up, there are options.
Do a keyword search
Any SEO strategy should start with keyword research, so you know what content to focus on. Researching what people are searching for in your industry is part of online marketing. This way, you can create valuable posts for your target audience.
Consider search intent. For example, if you want to sell a product, you should write different content than if you want to write a guide on how to do something.
By creating content considering keywords you will have a better chance of ranking.
Make sure Google indexes your blog
If you want your Tumblr profile and posts to appear in the SERP, you need to make sure they are in a format that search engines can index, since for that to work, robots need to be able to access your content.
Go to tumblr.com and click on the account icon in the top bulgaria telegram data corner, then click Change Appearance, and under Visibility check that Hide (website) from search results is not selected.
Check your headers
Just like any regular website, each post on Tumblr should have an individual and unique title tag. By default, they'll take the first few words of your post. But to improve your chances of ranking, you can customize them just like you would on your regular website.
Also, use headings to break up your text. This makes your content easier to digest, makes it easier for Google robots to read, and makes it easier for them to understand.
To make sure your headers are used correctly you can write your text in HTML, when you add a new post go to Settings and there click on Text Editor select HTML.
Optimize URLs
The first thing to do is choose your domain name, which will always be a subdomain of yoururl.tumblr.com. Over time, this will gain authority, inbound links, and other trust factors that will differentiate it from tumblr.com. Always add a clear and catchy name to your subdomain.