E-Commerce, or Electronic Commerce

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The constant increase in the number of users of the World Wide Web leads to the rapid development of business in this environment. Thus, the concept of "E-Commerce" was formed, which has become key for all participants in online trade. What does it mean? What advantages and disadvantages may arise in the process of this activity?

What is e-commerce?
E-Commerce is the sale of goods and services in the Internet space. At the same time, this includes not only online trade, but also Internet marketing, information exchange, banking and insurance services. Simply put, these are any commercial relations that are maintained through the global network.

E-commerce was founded relatively recently, but croatian email list rapid technological progress does not allow it to stand still. New tools and methods appear regularly, which allow to simplify and at the same time improve E-Commerce, which is very important for all its participants. Today, we can already name a number of advantages, due to which its popularity is growing and, most likely, will only increase its scale in the future.

What is e-commerce?

Key Benefits of E-Commerce
E-commerce is a sphere in which two parties are involved: entrepreneurs (sellers) and clients (buyers). At the same time, all of them can benefit from the advantages of E-Commerce. For entrepreneurs, these are:

Wide audience reach. The number of Internet users is growing every day. Among them are people of different ages, professions, education, hobbies, social status. All of them can become potential clients.
Great Prospects. The global network opens up many opportunities for business owners, including access to the international market.
Reduced costs. Unlike offline trading, organizing online sales is much cheaper. Here you can work without purchased or rented premises with a convenient location for customers, commercial equipment, a large staff, and other things that require considerable financial investments.
Customer information. E-Commerce provides entrepreneurs with a unique opportunity to collect and analyze data about customers, including potential ones. There are many effective tools for this. Based on this information, you can always adjust your work to improve its effectiveness.
Minimizing risks. E-commerce can reduce risks that are inevitably present in offline sales, such as product stagnation. In addition, the development of modern technologies allows for the security of payment, delivery and storage processes.
In turn, the following advantages of E-Commerce are available to buyers:

Availability. The customer can make purchases at any convenient time, on any day of the week and in any place where there is access to the Internet. To do this, you do not have to go anywhere.
Large selection. E-commerce offers a huge range of products and the ability to choose the best deal.
Reviews. Customers can read reviews from other customers about products and services, as well as leave their own comments.
Information support. As a rule, all available information about the product appears immediately before the user. If necessary, you can get online advice.
Saving money. On the Internet, you can find goods at very favorable prices, which are often lower than in offline points of sale. In addition, the high level of competition inclines sellers to hold all sorts of promotions, sales, and provide discounts.
Key Benefits of E-Commerce

Disadvantages of eCommerce
E-commerce has its drawbacks that all its participants need to take into account. So, entrepreneurs should remember about the problems that may arise with Internet resources. Lack of access to the site means loss of customers and income. In addition, one should not forget about the huge level of competition. In order to get ahead of your rivals, you will have to put in a lot of effort.

In turn, the disadvantage for buyers may be the wait for the delivery of goods, including high risks of delays. Certain problems may also arise in the process of choosing the right products, especially if it concerns clothes, shoes, cosmetics, perfumes. Here you cannot try on a dress, as in a regular store, or smell perfume. You will have to focus on the characteristics specified by the manufacturer or seller, and read reviews.