during the big end-of-year event

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Christmas competition to attract as many profiles as possible
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For him, the gift really determines the participation rate. To get results that are really worth it, you need a prize that makes your eyes sparkle. So one thing is for sure, Nature Cos is used to pulling out all the stops, but also to having the statistics to go with it! Its end-of-year competitions traditionally end with more than 10,000 participants, with impressive rates of new profiles and above all several thousand euros of sales generated at each edition.

"Hence the importance of having in SPREAD the link with e-commerce and cyprus b2b leads the turnover that goes back. This allows us to measure the ROI of each operation."
Yes, when you really measure the return on investment of this type of digital campaign, it is immediately much easier to decide to offer a trip rather than a €10 voucher as a grand prize!

Finally, Nature Cos also uses these mechanisms to deanonymize and therefore monetize its communities on social networks . By capturing its fans and followers in its database , it frees itself somewhat from the dependence on the reach of the platforms. But better still, it can finally get in touch with them in a more personalized way through newsletters and other communications since it takes the opportunity to collect their consents.