What are "Fresh" Leads Anyway?
Think about a fresh loaf of bread. It's warm and smells amazing. "Fresh leads" are like that. They are people who have just shown interest in what you do. Maybe they filled out a form today. Or they asked a question about your product just yesterday. These leads are new. Their interest is strong. They are more likely to buy something soon. Old leads might have forgotten about you. They might have found another solution. So, fresh is always better.
How Do Leads Become "Working" Leads?
A "working" lead means it's useful. It means you can actually talk to them. It means they are a real person. And they are open to hearing from you. Sometimes leads aren't working. Maybe their email is wrong. Or they didn't really mean to show interest. A "working" lead is ready to learn more. You can reach out to them. You can tell them how you can help. This makes them valuable for your business.
Why Fresh and Working Leads Make Your Business Stronger
When you have fresh and working leads, your team is happy. They have good people to talk to. They don't waste time on uninterested folks. This means they can close more sales. It's like having a clear path to success. These leads help your business make more money. They help your business grow bigger. Furthermore, they help you understand what people want. This makes your products and services better too. It is a win-win situation for everyone involved.
Where Do These Awesome Leads Come From?
So, how do you find these magical leads? There are many ways. One way is through your website. People might fill out a "contact us" form. Another way is social media. Someone might comment on your post. Or they might send you a message. You can also get leads from events. Maybe you had a booth at a fair. People who stopped by are leads. Sometimes, people tell their friends about you. This is also a great source of leads.
Making Sure Your Leads Are Fresh and Working
It's not enough to just get leads. You need to keep them fresh. You also need to make sure they are working. This means you should contact them quickly. Don't wait too long. Their interest might fade away. Also, you need to check their information. Is their phone number correct? Is their email active? You can use special tools for this. These tools help you clean up your list. This way, you only focus on good leads.
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