Why is This a Great Strategy? If They Keep the Sample, They Become a Customer, and if They Don’t, You Still Get a Qualified Lead. Notice How They Start the Process With a Quiz, Which Helps Them Collect Information on Each Customer So They Can Further Nurture the Lead if They Return the Sample. Helix is another Company That Uses the Same Approach, but This Time They Extend the Time to 100 Days! Helix Sleep Trial Image via Helixsleep After the First 30 Days, Customers Have the Option to Try the Product (and Actually Sleep on the Mattress) for Nearly a Third of the Time.
the Reason It Takes a Month is argentina mobile phone number list Because It Takes a Few Weeks for the Mattress to "Break in". So They Also Help With Gs and Expectations. The Customer Knows That the Mattress May Not Feel Perfect Initially, but Should Feel Perfect in the Near Future. Otherwise, They Get Their Money Back. Again, if People Keep the Product, They Become Customers, but Even if They Don’t, the Brand Can Still Gain a Ton of Potential Customers Through This Strategy.
That Works for All Types of Brands. For Example, if You Sell Saas Subscriptions, You Could Offer a Free Trial. Or, if You Offer a Service Instead of a Product, You Could Offer a Free Consultation. The Idea is to Attract Potential Customers by Offering Something for Free and Convert Them Into Customers by Making Them Happy With Your Product or Service. Use Quizzes to Provide Personalized Product Recommendations About Twenty Years Ago, Researchers Used the Jam Study to See What Happens to Sales When Customers Have More Purchasing Options.