Direct Marketing: Personalized Relationships with Each Client

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The abundance of advertising has caused consumers to develop an internal AdBlock. How can we reach customers in this case? The solution is direct marketing. The idea is that a business, without intermediaries, conveys information about a product to a customer, building close cooperation.

For direct marketing strategy development, contact Fractus.

Direct Marketing: Definition
Direct marketing or direct marketing – there are also such synonyms of direct marketing. This is direct communication between the seller and the buyer, the presentation of information about the product is always targeted. The attitude towards the client is personalized.

Direct marketing is customer-oriented – it involves argentina email list identifying the needs of a specific person rather than a group of customers. It involves feedback expressed in the purchase of a product. This is the goal of this type of marketing. The ideal result is a short-term response in the form of a purchase.

Direct Marketing: Definition

How to Launch Direct Marketing Effectively
Direct marketing is a set of sequential steps.

Campaign planning. The basis of the basics. This includes market analysis at the beginning. You also need an impressive and structured client base, which will have to be constantly replenished. It contains a clear portrait of each client, needs and preferences. Consumers are not random, but promising. The base is consolidated with CRM. At this stage, the budget is also calculated.
Launch of the campaign. One or more types of direct marketing are implemented. They are channels of communication with clients: letter, call, direct sale. Communication takes place with each client who responded. This also includes receiving and processing applications, sales, and after-sales service.
Campaign analysis, summing up. A number of indicators will help you find out how effective your actions were: response rate to the message, sales ratio, profit, total sales volume, profitability, etc.
Types of Direct Marketing
The list of species is quite extensive:

electronic commerce ;
internet marketing;
personal (individual) sales;
direct mail marketing (direct mail advertising);
personal presentation;
telemarketing ("shopping on the couch");
telephone marketing;
catalog marketing (catalog mailing).
Each type includes a mandatory call to action.

Types of Direct Marketing

Advantages and Disadvantages of Direct Marketing
Among all the advantages of direct marketing, it is worth highlighting the most important ones:

significant increase in sales due to focusing on the client personally, rather than on a group;
increasing product recognition, even if a purchase is not made;
an effective and accurate way of conveying information;
long-term relationships with the ability to communicate with the client;
a great alternative to retail sales.
There are also pitfalls - it is worth knowing about them:

an incorrectly compiled client base equals a lack of purpose;
success depends on proper communication;
negative response is possible;
there is a risk of becoming a source of spam.
Use Fractus services
By contacting Fractus, you can order the service of creating a direct marketing strategy. Our specialists have sufficient knowledge, experience, tools, and will be able to develop a personal marketing plan. And they will select the channel that will allow you to reach the client in the best way. Thanks to it, you will be able to work effectively and enjoy the results.

Try this type of marketing activity!

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Categories: Blog , Marketing , Useful articles
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