Smart Shopping Campaigns to PMax
Upgrading Smart Shopping campaigns to PMax for SA360 advertisers who have successfully migrated to the new SA360 experience will happen in batches this year. This will be done with a simple 1-click SSC to PMax upgrade tool, which will be released after SA360 bidding has been migrated and they are eligible.
Local Campaigns to PMax
The upgrade is scheduled to be lista de emails completed by the end of Q2'23. Automatic upgrades will be launched on April 4th. With feature parity between LC and PMax for store targets, new LC creations are now coming in the future.
Performance Max for travel purposes
Automated, goal-based campaigns appear across Google networks with property-specific assets and audiences. In addition to PMax functionality, PMax for Travel Goals allows hotel advertisers to:
Using automated assets.
Increase reach on Search for real estate related results via Hotels Inventory Targeting.
Measure performance with real estate-specific reporting.
Use pre-filled audience hints that match the hotel for targeting.
Pre-filled assets & keywords
This product simplifies the planning of new campaigns by providing budget and traffic estimates (and changes) for different keywords. This product has already been launched.