Features of Marketing Audit for IT Companies

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One can talk endlessly about the difficulties that a vendor faces in entering the market, finding its target audiences and warming up clients, because this task is always non-trivial and unnatural for companies absorbed in development.
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Benefits of a Marketing Audit
Marketing audit from PRO TIM
Part of this great path is digital marketing, the effectiveness of which is often assessed phone number list superficially and inaccurately. Many IT companies around the world successfully use its tools, effectively promoting their products and services in the digital environment, acquiring new clients, strengthening the brand in the market and increasing their competitiveness.

However, without conducting a quality marketing audit, i.e. an assessment of marketing strategies, goals and practices, all digital marketing activities can go to waste. Therefore, in this article we want to tell you what benefits a marketing audit can bring to a software development company.

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Features of Marketing Audit for IT Companies
To begin with, let us outline the features of a marketing audit for software development companies:

Marketing analysis for software vendors is an iterative process that requires constant market monitoring and updating strategies.
Marketing analysis for IT companies includes an assessment of the company's position in the digital space (website analysis, SEO strategy, use of digital channels for promotion). At the same time, special attention is paid to the assessment of user experience and interaction with clients
Software development and sales companies have a unique target audience of highly skilled technical professionals, and identifying their needs and demonstrating your expertise can be a challenging task.
Benefits of a Marketing Audit
Conducting marketing analysis regularly helps you identify the strengths and weaknesses of your products or services and make informed decisions when promoting them.

By identifying the needs and expectations of potential customers, you can fine-tune your marketing campaigns and product solutions to them. One way to do this is to interview key decision-makers at companies.

You will also be able to learn everything about your competitors in detail: what exactly they sell, how they do it, what sales channels they use, how their brand is presented on the market, what their customers say about them. And then adopt their best practices and use the aspects they haven’t worked out as growth points.

In addition to working with competitors, a marketing audit will help you identify current trends, adapt to industry changes, and develop innovative products that meet market needs.

Marketing audit from PRO TIM
We offer you to take a look at your marketing activities from the outside with the help of our audit. Our specialists will give an expert, structured assessment of your activities and outline further actions.

The audit will include a brief analysis of the website (SEO, website usability, availability of marketing tools), analysis of the company's behavior on web sites and social networks, available content, and much more.