Attention to alternative search engines

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According to forecastsIAB Ukraine, the volume of investment in SEO will exceed last year's figures by 28%. This channel remains one of the most effective for attracting a new audience, because itdid not falleven after the start of a full-scale invasion.

Algorithm updates, changes in the market and nepali mobile number consumer behavior dictate new rules for search engine optimization. What approaches should be followed for effective SEO promotion in 2025? We tell you about the hottest trends in this article.

Content:


Strengthening the role of AI
EEAT factors and the desire for originality
Content tailored to users
Search without clicks or jump to instant answers
Technical SEO
Mobile-First SEO
YouTube SEO and Video Content
Voice and mobile search
SEO Trends in 2025: How to “Break Into” the TOP of Search Results?

Read also : TOP 9 PPC Trends That Will Take Your Campaigns to the Next Level in 2025
9 SEO Trends to Watch Out For in 2025
The SEO industry will evolve faster in the coming year: the active use of AI, attention to user experience, and the possible emergence of Google competitors are radically changing the landscape of the daily work of an SEO specialist. What remains unchanged is quality content that meets the interests of users and the requirements of search engines.

What else can we expect in 2025?

Attention to alternative search engines
In September 2024, the US government launchedantitrust processv. Google adtech. The company is accused of abusing its dominance in the $200 billion digital advertising industry. The case is still ongoing, but one way it could end is that Google will be forced to share its data and technology.

The first thought that comes to mind of SEO specialists is: “Hooray, we will learn how search algorithms work, we will better understand ranking factors and we will be able to optimize content without blindly ”. But not only that: if such events develop, Google’s competitors will be able to use the company’s search data and algorithms to develop their own products.

On the one hand, this contributes to the diversification of the search engine market, thanks to which brands will strengthen their presence on different channels. Thus, we hear more and more often about plans to develop new search engines:

OpenAI has launched its SearchGPT search engine , which works directly in the text field of the popular chatbot. It provides direct answers instead of a list of links like Google AI Overviews . The web index is likely provided by Bing, based on OpenAI’s partnership with Microsoft. Users can interact with SearchGPT in a conversational manner: a sidebar displays the sources used to generate the answer, with links to the original content. In particular, SearchGPT can understand the context and meaning of a query.
SEO Trends in 2025: How to “Break Into” the TOP of Search Results?