All these agreements lead to crackers of songs. Catchy and compelling. With the main theme: recognisability. Everyone knows what to do. Everything is recorded on albums and in video clips. In them you hear how the band sounds. The tone document is the album of each organisation. In it you can find all the agreements about the brand language and read how you want to sound as an organisation.
'Recording sometimes involved blood, sweat and tears. But the more critical you dare to be – the better the result.'
Christoffer van Teijlingen – guitarist John Coffey
Practice Show: Vote Brand Language
Let the songs live. Practice in small rooms email id database free download and give them the right energy. Build a crew – from sound engineer to driver. The goal? Make everyone who works with the band believe in what they do. And that doesn’t happen automatically. Also take your colleagues with a natural portion of enthusiasm with you when you introduce a new brand language. Let them get to know the brand language in training or during workshops. Using clear exercises.
Also read: Determining the tone of voice of your company? These are the 5 biggest pitfalls
'Because we stay close to ourselves with the music we make, we almost always find the right connection with the people who want something from us. Mainstream radio, for example, simply doesn't suit us. But we don't adjust our tone to that.'
Christoffer van Teijlingen
Performance: become recognizable
And then it starts. Everything is in place. Time to get going and get your target group on board. From fan A at the front right, to fan Z-with-his-arms-crossed-at-the-side. That's how it works in organizations too. Because every employee must be imbued with your brand language. From the finance and facility management departments to HR and sales. Only then does a brand language make sense.