Good segmentation can be the difference between success and failure . Many companies make the mistake of not segmenting the market correctly, which makes them lose a lot of money because they will not know how to focus their promotional actions, or get to know their customers better in order to satisfy them and build loyalty. In addition, we can make certain mistakes if we do not know how to follow an appropriate methodology, for example:
We are riding on fads rather than solid market trends.
Not knowing how the segment reacts in crisis situations.
Failure to anticipate future phone number in turkey developments in the target market based on the product life cycle.
Focusing so much on market niches that are not large or profitable enough.
Not taking into account changes in tastes that occur over time in the chosen segment.
Steps to consider when segmenting a market
Therefore, to do things correctly we can apply the following methodology:
Knowing how to identify and describe those groups of potential consumers that may interest us.
Select the most interesting market segments , customer groups served or interested in the product, based on the SWOT analysis performed.
Develop marketing strategies in line with the segments we have selected to determine how they will be satisfied.