We show you the best marketing tips for selling to Generation Z and everything you need to know to succeed on TikTok.
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Who makes up Generation Z?
How to sell to generation Z
TikTok for marketing to Gen Z
Promote your brand on TikTok
Frequently Asked Questions About Selling to Gen Z
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Gen Z is the next generation of consumers, and as with every new generation, knowing how to reach them is essential to business success. This article will teach you how to sell to Gen Z, canada whatsapp number list what makes them so unique, and the best strategies to engage with them.
Who makes up Generation Z?
Generation Z is made up of people born between 1997 and 2012. According to a Pew Research study, they are the most ethnically and racially diverse generation , with 52% identifying as non-white. They are also the largest generation to date, representing 30% of the world's population , approximately 2 billion people.
What makes Gen Z unique is that they are the first generation to have always had technology in their lives. Facebook opened to the public in 2006, when the oldest Gen Zers were nine years old, and the first iPhone was released in 2007, when they were 10.
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By the time they reached adolescence, the main means of connection were already through mobile devices, social networks and high-speed Internet.
Core Values of Generation Z
They grew up in an interconnected technological environment that has shaped their worldview. Since Gen Z was able to learn and connect with others from a young age, they developed a greater appreciation for diversity. According to a study published by Stanford University, Gen Z is highly collaborative and values authenticity and non-hierarchical leadership.
Brand ethics and corporate responsibility are very important to them, making their purchasing decisions an extension of their values and identity. For example, 62% of Gen Z shoppers prefer to buy from sustainable brands and a staggering 73% are willing to pay more for sustainable products.
Generation Z Consumer Behavior
As digital natives, Gen Z tends to make informed consumer decisions thanks to their technological savvy. They are more likely to research and explore options before making a purchasing decision.
There is a huge market potential for this group as their product discovery is far from limited. Due to the popularity of social media among Gen Z, they are more likely to purchase through their favorite social platforms.
Plus, they're more influenced by recommendations from real users than those from celebrities. If you're still not convinced why it's so important to market to Gen Z, you should know that they have $143 billion in spending power .
How to sell to generation Z
Establish your brand's values and mission
Be authentic
Use each social media platform differently
Build a community